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Etnies于1986年创立,是第一个专注生产滑板鞋的品牌。在其成功的背后,有一个人--Pierre André Senizergues,滑板运动员兼专业鞋子设计师,受来自各国的滑板运动员追捧:Natas。如今,公司基地位于加利弗尼亚州,发展生产多元产品,甚至包括极限运动的产品:如滑雪、冲浪、自行车越野赛、摩托赛等,但是公司的目标始终不曾改变:技术创新,超越极限!