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Etnies于1986年创立，是第一个专注生产滑板鞋的品牌。在其成功的背后，有一个人--Pierre André Senizergues，滑板运动员兼专业鞋子设计师，受来自各国的滑板运动员追捧：Natas。如今，公司基地位于加利弗尼亚州，发展生产多元产品，甚至包括极限运动的产品：如滑雪、冲浪、自行车越野赛、摩托赛等，但是公司的目标始终不曾改变：技术创新，超越极限！
