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Ed Hardy由地下时尚之帝Christian Audigier、纹身教父Don Ed Hardy自2004年共同推出的一个品牌，充分体现了某种生活方式。这个品牌的优势在于版画，而版画则来源于明星艺术创作方面的灵感即人体艺术、图案甚至包括插画。凭借着为休闲装迷以及追求个性化款式的人物的设计，Ed Hardy品牌吸引着五大洲的名流和潮流达人的目光。
