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Henry David Lee是该品牌的创始人,Lee已成为牛仔裤的标志品牌。Henry David Lee原先是成功的杂货批发商,1911年开始从事牛仔服装业。Lee牌牛仔服装很快成为知名品牌,客户主要是农民和工人。美军曾在1917年向Lee订货;至20年代,水手、伐木工和牛仔们开始青睐Lee品牌。1926年,Lee决定采用拉链,这在当时还是首例。直到1949年妇女大量进入工厂工作后Lee牌牛仔服饰才提供女装。如今,Lee牛仔裤拥有鲜明的形象,象征着正宗、品质和创新。